Despite the shock waves caused by relentlessly rising gold and silver prices and the impact of US tariffs, the jewelry industry is thriving. Brands remain bullish on the American market and continue to expand their footprint. They also continue to invest not only in their icons and high jewelry collections, but also in experiences aimed at both clients and the wider public. brand and official outfitter of Team, also went all in on winter sports for its one off Milan show. Reporting to founders and creative directors joins the Italian brand from investment firm, where she was Hermes managing director. on the red carpet two year ago the star wore an archival fall couture look designed by.

that is why they sell out quite often. had a bespoke suit gifted to him by his mentor. She also had to decide when to give up sole ownership. as fashion is now par for the course, but it was still a nascent concept 10 years ago. For brands, though, it's important to get in front of these stylists and onto talent, even for smaller promo events. The closed out 2025 with a bang, evolving into a big, splashy cultural moment that felt more communal than we've had in some time, thanks to star grassroots, viral marketing efforts.

As the market changes and as consumer behavior evolves is to adapt. We've hit a major. In 2025, sustainable fashion was defined by instability, from tariffs and regulatory U turns to extreme weather and supply chain disruptions. While the menswear of yesteryear could coast along by just being handsome and getting dressed, today's menswear consumers have much deeper expectations. Her dress, as critic back in The NYC Times in the early, is not revolutionary. Bringing producers, brands and supply chain partners into the same conversations has strengthened alignment and helped move debates from theory to implementation.

The use of complementary colors as in purple and yellow is a perfect example. is rendered even more purple when next to its complement of yellow. In some cases, the incoming creative director wants to break with existing frameworks and rewrite the aesthetic, even if they slowly build up to this with a transitional collection inspired by the brand's archive. thinks of fashion brands as entertainment companies, he told at the Executive Summit. This now holds .

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truer than ever, Annie, senior trends editor for pop culture and media at trends intelligence Stylus, who believes brands have evolved into broadcasters and entertainment providers. Audiences do want more content made by brands, but this does mean ramping up the volume of quick fire social media fodder and it definitely does mean jumping on the AI slop train, she explains.

With the press tour for The Wears 2 looming, she chose not to nod to her character in martial arts film The Machine, for which she is nominated for a 2026, but rather to go fashion. A custom white column dress with a caped overlay spoke to her. No one knew the first film would become such a fashion bible of a movie, so the second time around, we can really play. If there's no dress code or understanding of the type of event that fills me with uncertainty. I always prefer to really understand the dress code. .

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Lee is so sure of this evolving brand creator relationship that she is launching Material, a that will match brands with creators to deploy the latter as consultants, rather than just faces.